{"id":1675,"date":"2026-10-20T15:05:10","date_gmt":"2026-10-20T21:05:10","guid":{"rendered":"https:\/\/orelo.watch\/?p=1675"},"modified":"2026-10-20T18:39:56","modified_gmt":"2026-10-21T00:39:56","slug":"el-siar-celebra-su-vigesima-edicion-con-seis-marcas-debutantes","status":"publish","type":"post","link":"https:\/\/orelo.watch\/en\/el-siar-celebra-su-vigesima-edicion-con-seis-marcas-debutantes\/","title":{"rendered":"SIAR marks its 20th edition in Mexico City with six debut brands"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>The Sal\u00f3n Internacional Alta Relojer\u00eda brings 50 brands to Mexico City, six of them for the first time, from a Dutch maker of planetarium watches to a Milanese microbrand.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carlos Alonso founded the Sal\u00f3n Internacional Alta Relojer\u00eda (SIAR) in Mexico City in 2007. He also runs Tiempo de Relojes, the magazine launched in 1996 that organizes the show. According to the official website, more than 170 brands and 62,164 visitors passed through its first 19 editions. SIAR Summer followed in 2021, during the pandemic, as a second annual show driven by distributors and independent brands; its sixth edition took place in May with 43 brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 20th edition runs from October 20 to 22 at The St. Regis Mexico City, the show's usual venue, with 50 brands. Raymond Weil, which turns 50 this year, and <a href=\"https:\/\/orelo.watch\/en\/nivada-grenchen-celebra-su-centenario-con-el-f77-mkii-100-years-y-el-calibre-la-joux-perret-g101\/\">Nivada Grenchen<\/a>, in its centenary year, are exhibiting at the October edition for the first time after taking part in SIAR Summer. QLOCKTWO and WOLF return to the show.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DeuZ947FAwA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DeuZ947FAwA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DeuZ947FAwA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por SIAR M\u00e9xico (@siarmx)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h4 class=\"wp-block-heading\">The six newcomers<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Christiaan van der Klaauw is a workshop in Joure, in the Netherlands, founded in 1974 and devoted to astronomical complications. In 1999 it introduced what it describes as the world's smallest mechanical planetarium, and in 2021 its Planetarium Eise Eisinga won the Calendar and Astronomy prize at the Grand Prix d'Horlogerie de Gen\u00e8ve (GPHG). Kudoke, the German brand of Stefan and Ev Kudoke, is known for hand engraving and skeletonized movements; its Kudoke 2 won the Petite Aiguille prize at the same competition in 2019. Pragma, a Swiss brand founded by designer Kai-hsuan Liu and watchmaker Christopher Wegener, publishes an ecological index of the materials and processes behind each watch, and according to the brand its first collection, the P1 Perseverance, uses 82.7% recycled materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other three newcomers sell at more accessible prices. NOMOS Glash\u00fctte makes its own calibers in Glash\u00fctte, Germany; its <a href=\"https:\/\/orelo.watch\/en\/nomos-estrena-el-metro-date-power-reserve-ice-blue-con-el-calibre-de-cuerda-manual-duw-4701\/\">Metro Date Power Reserve ice blue<\/a>, which ORELO covered on October 14, costs USD 4,500. Unimatic was founded in Milan in 2015 by Giovanni Moro and Simone Nunziato, two industrial designers who trained at the Politecnico di Milano. It makes minimalist dive and field watches with Seiko NH35 or Sellita SW200 calibers. Neprosolar brings back a solar-powered Swiss digital watch with a red display, first shown at the Basel fair in 1976.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exhibitors and speakers<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">On the exhibitor list, the newcomers sit alongside houses from the major groups, such as Hublot, Breitling, Panerai, Piaget, Zenith, Longines and Tudor, as well as Grand Seiko, independents such as De Bethune, Laurent Ferrier, H. Moser &amp; Cie. and Armin Strom, and design-led brands such as G-Shock and Ciga Design. Executives and founders taking part in the program include Julien Tornare, CEO of Hublot; Jean-Marc Pontrou\u00e9, CEO of Breitling; <a href=\"https:\/\/orelo.watch\/en\/el-oris-propilot-calibre-111-se-renueva-con-esfera-negra-o-verde-pino\/\" data-type=\"post\" data-id=\"1657\">Rolf Studer, CEO of Oris<\/a>; Brice Le Troadec, president of Grand Seiko Americas; and Jan Ed\u00f6cs, CEO of Doxa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A show open to enthusiasts<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">SIAR has been open to collectors and enthusiasts since its first edition, alongside retailers and journalists. This year the program includes masterclasses on how a mechanical movement works, for beginners and for more experienced enthusiasts. Karine Szegedi, head of fashion and luxury at Deloitte Switzerland, presents a study of the Mexican market for the second year running, and the organizer has announced international launches and limited editions conceived for Mexico, which it has not yet detailed. NOMOS, one of the newcomers, does not publish official prices for Latin America, and at the end of September the shipping destinations of its online store did not include any country in the region; at SIAR its watches can be seen in Mexico City.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">This year's mix<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Three of the newcomers, Christiaan van der Klaauw, Kudoke and Pragma, are small-production independents, and the other three sell at more accessible prices, a mix close to that of the rest of the list, where G-Shock and Ciga Design exhibit next to De Bethune and Laurent Ferrier. Twenty editions after its founding, SIAR brings together at the St. Regis a mechanical planetarium from Joure, NOMOS's in-house calibers and the reissue of a 1976 digital watch, on the same list as the houses of the major groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The Sal\u00f3n Internacional Alta Relojer\u00eda brings 50 brands to Mexico City, six of them for the first time, from a Dutch maker of planetarium watches to a Milanese microbrand.<\/p>","protected":false},"author":1,"featured_media":1679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pulso"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/posts\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":5,"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"predecessor-version":[{"id":1683,"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/posts\/1675\/revisions\/1683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/media\/1679"}],"wp:attachment":[{"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orelo.watch\/en\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}