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© Tissot

Ten thousandths of a second: Tissot and the Tour de France

Since 1988, Tissot has been the Official Timekeeper of the Tour de France. It's not just a brand sponsorship. It's the brand that determines who wins. An analysis of 38 years of partnership and the new PR 100 Tour de France 2026.

  • July 2, 2026
  • Pulse
© Tudor

Tudor Black Bay Chrono 39 “Bumblebee” — Is it worth the price in Mexico?

The Spanish-speaking community had been asking for a smaller Black Bay Chrono for years. Tudor just delivered it in yellow and black, right before the Tour de France. Price in Mexico: estimated MXN $135,000–$145,000. The question is whether the wait was worth that number.

  • June 30, 2026
  • Is it worth the price?

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