Oris redesigns its Artelier Date, and yes, it is worth the $2,200 price tag.

Oris renueva el Artelier Date, modelo de acceso de su familia Artelier, de la mano de una diseñadora de 24 años, con dos texturas de esfera distintas y una caja de 38mm que llegó a tiendas en julio.

The Artelier collection has been part of Oris's catalog since 1991, when the company introduced the first Artelier Complication. Since then, it has evolved through occasional updates, the most recent in 2017. However, what the brand presented in April at Watches & Wonders Geneva was much more than a simple refresh: it was a complete reinterpretation of the collection. The project was spearheaded by Lena Huwiler, a product designer of just 24 years old, responsible for giving the entire family a new identity. Within this new phase, the Artelier Date is positioned as the entry-level model: a 38mm dress watch that Oris defines as a urban dress watch, designed to move with the same naturalness between a formal environment and everyday life.

Ficha técnica – Oris Artelier Date

Case	Polished multi-piece stainless steel, 38mm diameter x 10.9mm thickness x 44mm lug-to-lug
Crystal	Sapphire, domed on both sides with interior anti-reflective coating; screwed caseback with see-through mineral glass
Water resistance	3 bar (30m)
Dial	Blue and chocolate with a radial engraved texture (alternating solid and dashed lines); white version has a different texture, a finer swirl pattern similar to eggshell
Strap/bracelet	Dark brown leather with a steel butterfly clasp, or steel H-link bracelet with a folding clasp; no quick-release strap system
Caliber	Oris Calibre 733 (Sellita SW200-1 base, custom red rotor)
Type	Automatic
Frequency	28,800 vph (4Hz)
Power reserve	41 hours
Jewels	26
Complications	Frameless, tone-on-tone instantaneous date at 6 o'clock; hacking seconds
US MSRP	$2,200 USD (leather) / $2,400 USD (steel bracelet) — official price on oris.ch (en-US)
Official Mexico price	$48,000 MXN (leather) / $52,000 MXN (bracelet) — official price direct from oris.ch (es-MX)
Official Spain price	€1,750 (leather) / €1,950 (bracelet) — official price on oris.ch (es-ES)
Availability	Reaching stores in July 2026

A dial with two different textures

The centerpiece of this redesign is the dial, and there's a nuance worth clarifying here: not all three color versions share the same treatment. The blue and chocolate dials have a radial texture made of engraved lines alternating between solid and dashed, a sunburst effect that stops at the hour-marker ring to create a sectioned contrast. The white dial, by contrast, has a different pattern: a finer swirl, similar to an eggshell texture. The indices are wedge-profiled, applied and polished, with the 12 o'clock marker enlarged relative to the rest. The hour and minute hands are baton-shaped, tapered at the tip, joined by a central seconds hand with no counterweight. The frameless date window, matching the dial color, sits at 6 o'clock, discreet, without interrupting the dial's visual cleanliness.

What's under the crystal

The Oris Calibre 733 powering this Artelier Date is a Sellita SW200-1 base with a custom red rotor, not an in-house movement. It beats at 28,800 vph (4Hz), delivers 41 hours of power reserve, and carries no chronometer certification, figures and omissions that are standard for the segment. It's worth seeing it within the price ladder of its own family, relaunched the same day: the Artelier S (time-only) costs $100 more; the Artelier Complication adds a moonphase and a 24-hour GMT second time zone for $750 more ($2,950 on leather); the Hölstein Edition 2026, limited to 250 pieces, debuts the line's first in-house movement (Calibre 401) at $4,600; and the Artelier Calibre 113, with an in-house business-calendar movement, starts at $7,600. The Date, with its Sellita base, is deliberately the entry point, not the family's most ambitious technical piece.

How much does it cost in Mexico, Colombia, Argentina, or Spain?

Latin America and Spain Perspective, with real numbers this time: on Oris's official site for Mexico, the Artelier Date costs $48,000 MXN on leather and $52,000 MXN on a steel bracelet, a price the manufacturer publishes directly in Mexican pesos. In Spain, the official price is €1,750 and €1,950. We found no Oris online store dedicated to Colombia or Argentina within oris.ch; that doesn't mean there are no authorized dealers in those countries, but it does mean we couldn't confirm an official price in Colombian or Argentine pesos. If you're buying there, confirm the price directly with your local boutique before deciding.

Who is this Artelier for?

Vale la pena si buscas un reloj de vestir suizo de entrada, bajo $2,500 dólares, con una identidad visual propia y un fabricante que lleva más de un siglo haciendo relojes mecánicos, y no te importa que el movimiento sea una base Sellita en vez de una manufactura propia. No vale la pena si lo que buscas es una complicación real: para eso está el propio Artelier Complication de la misma familia, con fase lunar y GMT, por $750 dólares más. El Date es la puerta de entrada a la familia Artelier, no su pieza más complicada, y está bien que así sea. Y si lo que buscas dentro del catálogo de Oris no es un reloj de vestir sino uno deportivo, ya reseñamos el Oris Divers Date Olive.

There's something telling about a 24-year-old designer deciding how a watch that's existed since 1991 should look today. The Artelier doesn't need to reinvent itself to survive, it just needs to speak to someone who hadn't been born yet when the first one launched. That might be the real test of a manufacturer with over a century of history.