When the most influential English-language watch media outlet launches its own limited-edition watch and sells it out in minutes, it is worth asking the question that no English-speaking colleague is going to pose.
Oris is revamping its entire Artelier family—working with a 24-year-old designer—featuring two distinct dial textures and a 38mm case, arriving in stores in July.
The phrase on the dial doesn't guarantee the watch was born entirely in Switzerland. It guarantees something more precise, more interesting, and considerably less absolute than most buyers assume.
Orient amplió su colección Stretto con cinco referencias Date de 38.5mm y cinco Day & Night de 41.5mm con indicador de sol y luna, en verde, azul, rosa, naranja y una edición gradiente, desde 399 hasta 499 euros.
Chris Alexander spent 900 hours painting eight components of the Calibre SH21. He didn't paint a dial: he painted the movement. All 150 pieces sold out on launch day. This explains why the difference matters.
Two watches with the exact same diameter can look completely different on the same wrist. The difference isn't in the number the brand advertises — it's in one that almost no spec sheet explains well.
With a ceramic bezel and a price tag of $2,800, the new Oris Divers Date Olive occupies the exact step between the Mido Ocean Star and the Tudor Pelagos FXD.
The Mission to the Moon 1969 packs 11 grams of real Omega gold recovered from 1969 spare parts, costs $570, and only 1,969 people will get to own one.
Seiko, Rowing Blazers, and Wind Vintage launched the fourth installment of their Rally Diver on July 9th: two versions—blue in 42.5mm, green in 38mm—with a checkered bezel, 4R36 movement, and $495 USD each, limited to 2,500 pieces…
Mido is Swiss. It has official distribution in Mexico and Colombia through the Swatch Group. Its Ocean Star 200—textured dial, aluminum bezel, 80-hour power reserve, 200m water resistance—is priced at $980 USD. An estimated $20,000–$23,000 MXN at an authorized retailer. The argument that "Swiss" always means more expensive than Japanese has just lost its most convenient premise.